| Profession |
Skills Required |
Duties Performed |
| Advertising Sales Agent |
- Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Management of Material Resources: Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
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- Recommend appropriate sizes and formats for advertising, depending on medium being used.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
- Arrange for commercial taping sessions, and accompany clients to sessions.
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| Acquisitions Manager |
- Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
- Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
- Troubleshooting: Determining causes of operating errors and deciding what to do about it.
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- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
- Consult with product development personnel on product specifications such as design, color, and packaging.
- Compile lists describing product or service offerings.
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| Advertising Manager |
- Installation: Installing equipment, machines, wiring, or programs to meet specifications.
- Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Troubleshooting: Determining causes of operating errors and deciding what to do about it.
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- Plan and execute advertising policies and strategies for organizations.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
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