What is fashion marketing?

Fashion marketing combines advertising, design, and sales, as well as a solid understanding of current fashions and trends, in order meet the sales goals of a particular clothing line.

What should I look for in an online fashion marketing school?

The best online fashion marketing schools should possess either regional or national accreditation from an accrediting body that is recognized by the U.S. Department of Education.

In addition, you can often recognize top online fashion marketing schools based on:

  • The school's name and status
  • The school's history
  • Teacher credentials
  • Alumni network
In choosing the best online fashion marketing school for you, you should consider the following factors:
  • Admission requirements
  • Residency requirements
  • Class and teaching style
  • Testing methods used
  • Course content and presentation
  • Program length
  • Class size
  • Student-teacher interaction
  • Technology use
  • Tuition and financial aid
  • Transferability of credits
  • Availability of a dedicated administration team and resources

What levels of online fashion marketing programs are available?

The following levels of fashion marketing degree online programs are available:

  • Online Fashion Marketing Certificate Programs
  • Online Associates in Fashion Marketing
  • Online Bachelor in Fashion Marketing
  • Online Masters in Fashion Marketing
  • Online PhD in Fashion Marketing

How long does it take to get an online fashion marketing degree?

The amount of time it takes a student to earn an accredited online fashion marketing degree depends on the level of fashion marketing degree being pursued and the pace of the student.

Typically, the breakdown is as follows:

  • Online Fashion Marketing Certification Programs - 6 months to 1 year
  • Online Fashion Marketing Associates Degree - 2 years
  • Online Fashion Marketing Bachelor Degree - 4 years
  • Online Fashion Marketing Masters - 2 years
  • Online Fashion Marketing PhD - 2 to 5 years

What are some examples of online fashion marketing courses?

Accredited online degree programs in fashion marketing cover a variety of fashion and marketing concepts, including sales, trends, retail, and business marketing. Common courses from the best online fashion marketing programs include:

  • Principles of Retail
    This course provides an introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets.
  • Advertising and Sales
    This course covers basic and advanced advertising principles, practices, and multi-media for persuasive communication including buyer behavior, budgeting, and regulatory constraints.
  • Fashion and Trends
    A study of the effects of eastern and western cultures on the development of fashion, this course is an examination of the relationship of social, psychological, economic, demographic, and lifestyle trends to the fashion industry.
  • Visual Merchandising
    Providing skill development in the creation of showroom or retail store window and interior displays that sell merchandise, this course provides a study of the basic techniques of store planning, mannequin dressing, alternate form design, and display space conceptualization and implementation.
  • Principles of Purchasing
    This course provides an overview of the purchasing process as it relates to such topics as inventory control, price determination, vendor selection, negotiation techniques, and ethical issues.

What areas of fashion marketing specialization are available?

As a profession, fashion marketing covers a variety of business operations, including accounting, marketing, sales, purchasing and buyer psychology. Top fashion marketing degree programs provide concentrations in the following areas:

  • Retail Sales
  • Retail Management
  • Trends
  • Merchandising
  • Advertising
  • Retail Displays
  • Promotions
  • Marketing

What can I do with a fashion marketing degree?

An online degree in fashion marketing from an accredited program provides students advanced skills with which to pursue a future in the field. Common professional pursuits include:

  • Sales
  • Marketing
  • Retail Management
  • Promotions
  • Current Trends
  • Advertising
  • Purchasing and Sales

What is a fashion marketer?

Professionals in fashion marketing may work in retail stores, fashion houses, or purchasing for clothing lines. Clothing design, long-term trend planning, and consumer psychology are all areas of importance in the world of fashion.

What does a fashion marketer do?

Those in the fashion marketing profession work in all areas of the field. They stay current on both economic and fashion trends, following past examples and predicting future tendencies. They advertise and meet sales goals for particular clothing lines, and manage retail operations at clothing stores. Planning promotions, merchandising and sales targets are also important components of fashion marketing.

How much do fashion marketers earn?

Professionals in the field of fashion marketing earn an average annual salary of $61,160. The field of fashion is known for committed workers who are not afraid of hard work and dedication to their craft. Considerable competition is to be expected, and minimal job growth is projected.

How do I become a fashion marketer?

The path of how to become a fashion marketer is no easy one. Fashion marketing is a competitive field, in which applicants must have a strong understanding of trend-based fashion, principles of marketing, and concepts of sales. Entry-level positions in copywriting, purchasing, and sales, can be obtained with a basic fashion marketing degree from a top online degree program. With time, dedication, and further practical application, fashion marketing employees will have numerous opportunities for advancement within the field.

Fashion Merchandising Schools (Campus)

School Certificate Associates Bachelors Masters PhD
Houston Community College
3100 Main Street
Houston, TX, 77266
http://www.hccs.edu
X X
University of Minnesota-Twin Cities
100 Church Street SE
Minneapolis, MN, 55455
http://www1.umn.edu/twincities/index.php
X
Michigan State University
100 Library
East Lansing, MI, 48824
http://www.msu.edu
X X
Liberty University
1971 University Blvd
Lynchburg, VA, 24502
http://www.liberty.edu
X
Tarrant County College District
1500 Houston St
Fort Worth, TX, 76102
http://www.tccd.edu
X
University of Arizona
1401 E University
Tucson, AZ, 85721
http://www.arizona.edu
X
Pima Community College
401 North Bonita Avenue
Tucson, AZ, 85709
http://www.pima.edu
X X
American River College
4700 College Oak Dr
Sacramento, CA, 95841
http://www.arc.losrios.edu/
X X
University of North Texas
Chestnut Ave.
Denton, TX, 76203
http://www.unt.edu
X
Salt Lake Community College
4600 S Redwood Rd
Salt Lake City, UT, 84123
http://www.slcc.edu
X
University of Georgia
125 Cedar St.
Athens, GA, 30602
http://www.uga.edu
X
City College of San Francisco
50 Phelan Ave
San Francisco, CA, 94112
http://www.ccsf.edu
X
Santa Monica College
1900 Pico Blvd
Santa Monica, CA, 90405
http://www.smc.edu
X X
Virginia Commonwealth University
910 W Franklin St
Richmond, VA, 23284
http://www.vcu.edu/
X
University of Cincinnati-Main Campus
2624 Clifton Avenue
Cincinnati, OH, 45221
http://www.uc.edu
X
Santa Ana College
1530 W. 17th Street
Santa Ana, CA, 92706
http://www.sac.edu
X X
Texas State University-San Marcos
601 University Dr
San Marcos, TX, 78666
http://www.txstate.edu
X
Texas Tech University
Broadway and University Avenue
Lubbock, TX, 79409
http://www.ttu.edu
X
Mt San Antonio College
1100 N Grand Ave
Walnut, CA, 91789
http://www.mtsac.edu
X X
Louisiana State University and Agricultural & Mechanical College
Tower Dr
Baton Rouge, LA, 70803
http://www.lsu.edu
X
El Paso Community College
919 Hunter Drive
El Paso, TX, 79915
http://www.epcc.edu
X X
Iowa State University
137 Lynn Ave
Ames, IA, 50011
http://www.iastate.edu
X
Long Beach City College
4901 E. Carson St.
Long Beach, CA, 90808
http://www.lbcc.edu
X X
Palomar College
1140 W. Mission
San Marcos, CA, 92069
http://WWW.PALOMAR.EDU
X X
Central Michigan University
1200 S Franklin St # 121
Mount Pleasant, MI, 48859
http://www.cmich.edu
X
El Camino Community College District
16007 Crenshaw Blvd
Torrance, CA, 90506
http://www.elcamino.edu
X
College of DuPage
425 Fawell Blvd.
Glen Ellyn, IL, 60137
http://www.cod.edu
X X
Mesa Community College
1833 W Southern Ave
Mesa, AZ, 85202
http://www.mc.maricopa.edu
X
University of Akron Main Campus
302 Buchtel Common
Akron, OH, 44325
http://www.uakron.edu
X
Santa Rosa Junior College
1501 Mendocino Avenue
Santa Rosa, CA, 95401
http://www.santarosa.edu
X X
Orange Coast College
2701 Fairview Road
Costa Mesa, CA, 92626
http://www.orangecoastcollege.edu/
X X
Kent State University Kent Campus
Campus Center Dr
Kent, OH, 44242
http://www.kent.edu
X
Northern Arizona University
Knoles Drive Babbitt Administrative Center
Flagstaff, AZ, 86011
http://home.nau.edu/
X
Saddleback College
28000 Marguerite Pky
Mission Viejo, CA, 92692
http://www.saddleback.edu
X X
San Diego Mesa College
7250 Mesa College Dr
San Diego, CA, 92111
http://www.sdmesa.edu/
X X
Eastern Michigan University
1000 College Pl
Ypsilanti, MI, 48197
http://www.emich.edu
X X
Nassau Community College
One Education Dr
Garden City, NY, 11530
http://www.ncc.edu/
X
Drexel University
3141 Chestnut St
Philadelphia, PA, 19104
http://www.drexel.edu
X X
Fullerton College
321 E Chapman Avenue
Fullerton, CA, 92832
http://www.fullcoll.edu
X X
Chaffey College
5885 Haven Ave
Rancho Cucamonga, CA, 91737
http://www.chaffey.edu
X X
University of Delaware
46 E Delaware Ave
Newark, DE, 19716
http://www.udel.edu/
X
Lansing Community College
419 N Capitol Ave
Lansing, MI, 48901
http://www.lansing.cc.mi.us
X X
Johnson County Community College
12345 College Blvd
Overland Park, KS, 66210
http://www.jccc.edu
X X
San Joaquin Delta College
5151 Pacific Ave
Stockton, CA, 95207
http://www.deltacollege.edu
X
Community College of Philadelphia
1700 Spring Garden St
Philadelphia, PA, 19130
http://www.ccp.edu
X X
Montclair State University
1 Normal Avenue - 855 Valley Road
Montclair, NJ, 7043
http://www.montclair.edu
X
Community College of Rhode Island
400 East Ave
Warwick, RI, 2886
http://www.ccri.edu
X
Bowling Green State University-Main Campus
220 McFall Ctr
Bowling Green, OH, 43403
http://www.bgsu.edu
X
Grand Rapids Community College
143 Bostwick Ave NE
Grand Rapids, MI, 49503
http://www.grcc.edu
X
Keiser University-Ft. Lauderdale
1500 NW 49th St.
Fort Lauderdale, FL, 33309
http://www.keiseruniversity.edu
X
Glendale Community College
1500 N Verdugo Rd
Glendale, CA, 91208
http://www.glendale.edu
X
University of Louisiana at Lafayette
104 University Circle
Lafayette, LA, 70503
http://www.louisiana.edu
X
Eastern Kentucky University
521 Lancaster Ave
Richmond, KY, 40475
http://www.eku.edu
X
Los Angeles Trade Technical College
400 W Washington Blvd
Los Angeles, CA, 90015
http://www.lattc.edu
X X
Harper College
1200 W Algonquin Rd
Palatine, IL, 60067
http://www.harpercollege.edu
X X
Brookdale Community College
765 Newman Springs Rd
Lincroft, NJ, 7738
http://www.brookdalecc.edu
X
Academy of Art University
79 New Montgomery
San Francisco, CA, 94105
http://www.academyart.edu
X X X
CUNY New York City College of Technology
300 Jay St
New York, NY, 11201
http://www.citytech.cuny.edu
X
Joliet Junior College
1215 Houbolt Rd
Joliet, IL, 60431
http://www.jjc.edu
X
Youngstown State University
One University Plaza
Youngstown, OH, 44555
http://www.ysu.edu
X
Indiana University of Pennsylvania-Main Campus
1011 South Dr 201 Sutton Hall
Indiana, PA, 15705
http://www.iup.edu
X
Baylor University
500 Speight Ave.
Waco, TX, 76798
http://www.baylor.edu
X
Ventura College
4667 Telegraph Rd
San Buenaventura, CA, 93003
http://www.venturacollege.edu/
X X
SUNY Westchester Community College
75 Grasslands Road
Valhalla, NY, 10595
http://www.sunywcc.edu
X
Vincennes University
1002 N First St
Vincennes, IN, 47591
http://www.vinu.edu
X
Washington University in St Louis
One Brookings Drive
St. Louis, MO, 63130
http://www.wustl.edu
X
Texas Woman's University
304 Administration Dr
Denton, TX, 76201
http://WWW.TWU.EDU
X
College of the Sequoias
915 S Mooney Blvd
Visalia, CA, 93277
http://cos.edu
X X
West Valley College
14000 Fruitvale Ave
Saratoga, CA, 95070
http://www.westvalley.edu
X X
Stephen F Austin State University
1936 North St
Nacogdoches, TX, 75962
http://www.sfasu.edu
X
Solano Community College
4000 Suisun Valley Rd
Fairfield, CA, 94534
http://www.solano.edu
X X
Phoenix College
1202 W Thomas Rd
Phoenix, AZ, 85013
http://www.pc.maricopa.edu
X X
Columbia College Chicago
600 South Michigan
Chicago, IL, 60605
http://www.colum.edu
X
Cuesta College
Highway 1
San Luis Obispo, CA, 93403
http://WWW.CUESTA.EDU
X X
Central Washington University
400 East University Way
Ellensburg, WA, 98926
http://www.cwu.edu
X
University of Central Missouri
306 Broad St
Warrensburg, MO, 64093
http://www.ucmo.edu
X
Scottsdale Community College
9000 E Chaparral Rd
Scottsdale, AZ, 85256
http://www.sc.maricopa.edu
X
Johnson & Wales University
8 Abbott Park Place
Providence, RI, 2903
http://www.jwu.edu
X
Georgetown University
37th and O St NW
Washington, DC, 20057
http://www.howard.edu
X
Fashion Institute of Technology
227 W 27th St
New York, NY, 10001
http://www.fitnyc.edu
X X
Lindenwood University
209 S Kingshighway
St. Charles, MO, 63301
http://www.lindenwood.edu
X
The New School
66 W 12th Street
New York, NY, 10011
http://www.newschool.edu
X X
Mississippi Gulf Coast Community College
51 Main Street
Perkinston, MS, 39573
http://www.mgccc.edu
X
Savannah College of Art and Design
342 Bull St
Savannah, GA, 31402
http://www.scad.edu
X X
Burlington County College
601 Pemberton-Browns Mills Road
Pemberton, NJ, 8068
http://www.bcc.edu
X
Edmonds Community College
20000 68th Ave W
Lynnwood, WA, 98036
http://www.edcc.edu
X
Monterey Peninsula College
980 Fremont St
Monterey, CA, 93940
http://www.mpc.edu
X X
Spokane Falls Community College
3410 W Fort Geo Wright Dr
Spokane, WA, 99224
http://www.spokanefalls.edu
X
Middlesex Community College
Springs Rd
Bedford, MA, 1730
http://www.middlesex.mass.edu
X
El Centro College
801 Main
Dallas, TX, 75202
http://www.dcccd.edu
X X
Texas Christian University
2800 S University Dr
Fort Worth, TX, 76129
http://tcu.edu
X
Bristol Community College
777 Elsbree St
Fall River, MA, 2720
http://bristolcc.edu/
X
Pierce College at Fort Steilacoom
9401 Farwest Dr SW
Lakewood, WA, 98498
http://www.pierce.ctc.edu/
X X
Lehigh Carbon Community College
4525 Education Park Dr
Schnecksville, PA, 18078
http://www.lccc.edu
X
Massasoit Community College
One Massasoit Boulevard
Brockton, MA, 2302
http://www.massasoit.mass.edu
X
Seattle Community College-Central Campus
1701 Broadway Avenue
Seattle, WA, 98122
http://www.seattlecentral.org
X
Pontifical Catholic University of Puerto Rico-Ponce
2250 Las Americas Ave. Suite 608
Manchester, PR, 717
http://www.pucpr.edu
X
Canada College
4200 Farm Hill Blvd.
Redwood City, CA, 94061
http://canadacollege.edu
X X
Genesee Community College
One College Rd
Batavia, NY, 14020
http://www.genesee.edu
X
Southern New Hampshire University
2500 N River Rd
Manchester, NH, 3106
http://www.snhu.edu
X

Schools by State

Best Cities for Fashion Merchandising Schools