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Marketing Resources

Provides information background on Marketing as well market theory. Also includes references to marketing resources.

What is Marketing

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

-Contemporary Marketing
Wired (1998) by Boone and
Kurtz. Dryden Press.

Topics in Marketing include:

  • Advertising
  • Market Research
  • Segmentation
  • Branding


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