Provides information background on Marketing as well market theory. Also includes references to marketing resources.

What is Marketing

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."

-Contemporary Marketing
Wired (1998) by Boone and
Kurtz. Dryden Press.

Topics in Marketing include:

Advertising

Market Research

Segmentation

Branding

Marketing Degrees Marketing Jobs

Search Engine Optimization Marketing News

Marketing Associations

Reference Sites - of at least 2