What is marketing?

Marketing is the business process of analyzing consumer and marketplace trends in order to design the most effective promotional strategies for a company’s products or services.

What should I look for in an online marketing school?

The best online marketing schools should possess either regional or national accreditation from an accrediting body that is recognized by the U.S. Department of Education.

In addition, you can often recognize top online marketing schools based on:

  • The school’s name and status
  • The school’s history
  • Teacher credentials
  • Alumni network
In choosing the best online marketing school for you, you should consider the following factors:
  • Admission requirements
  • Residency requirements
  • Class and teaching style
  • Testing methods used
  • Course content and presentation
  • Program length
  • Class size
  • Student-teacher interaction
  • Technology use
  • Tuition and financial aid
  • Transferability of credits
  • Availability of a dedicated administration team and resources

What levels of online marketing programs are available?

The following levels of marketing degree online programs are available:

  • Online Marketing Certificate Programs
  • Online Associates in Marketing
  • Online Bachelor in Marketing
  • Online Masters in Marketing
  • Online PhD in Marketing

How long does it take to get an online marketing degree?

The amount of time it takes a student to earn an accredited online marketing degree depends on the level of marketing degree being pursued and the pace of the student.

Typically, the breakdown is as follows:

  • Online Marketing Certification Programs – 6 months to 1 year
  • Online Marketing Associates Degree – 2 years
  • Online Marketing Bachelor Degree – 4 years
  • Online Marketing Masters – 2 years
  • Online Marketing PhD – 2 to 5 years

What are some examples of online marketing courses?

Classes in the top online marketing schools give students a working knowledge of business basics as well as train students in the research, promotions and trend-analysis skills required for success in marketing jobs. Core course typically include:

  • Introduction to Business
    The fundamentals of business and economics, including the operations of supply and demand, trend analysis, and how marketing, advertising, finance, management all work together in businesses.
  • Consumer Behavior
    Since marketing focuses on what drives consumers to purchase products, this class hones students’ analysis of consumer activity such as investing and buying, plus looks at factors that positively and negatively affect consumers’ interest and activity.
  • International Marketing
    With the expanding global market and e-commerce developments, U.S. marketing students need to know the nuances of working with clients and consumers from countries all over the world and how culturally different marketing strategies are necessary to achieve the same goals.
  • Brand Management
    This course narrows in on one aspect of marketing—brand naming. Consumers recognize and trust brands they know, so this class discusses strategies for products becoming and remaining well-known commodities.
  • Trends in Advertising
    Advertising is an important aspect of marketing that specifically targets consumer interests in products and services. This class addresses the development of advertising and how to use promotions to advance sales.

What areas of marketing specialization are available?

Online marketing degrees are usually a specialization within business or business administration programs. At the best online marketing schools, additional concentrations are available that allow marketing majors to focus on particular aspects of marketing such as:

  • Internet Marketing
  • Services Marketing
  • Market Research
  • Sales
  • Marketing Management
  • Consumer Behavior
  • Advertising and Promotions

What can I do with a marketing degree?

Marketing specialist jobs vary by the type of industry a graduate wants to join. Every kind of organization and business uses marketing, from for-profit companies to government agencies to academic institutions to entertainment companies. Some of the most popular marketing jobs include:

  • Marketing Manager
  • Public Relations Manager
  • Advertising Manager
  • Product Developer
  • Promotions Manager
  • Sales Manager
  • Local Government Public Relations
  • Regional Corporation Marketing Executive
  • Marketing Agent for Sports, Movie or Music Personalities

What is a marketing specialist?

A marketing specialist is the person who works on behalf of a company in order to find out where, when, and how to best introduce, promote, or advertise the company’s product to achieve maximum consumer sales.

What does a marketing specialist do?

A marketing specialist starts by doing market research to test the buying-selling viability of a new product. Marketing executives may oversee teams of marketing specialists, each working on a different aspect of consumer behavior trends and market trend analysis in order to determine if the economic dynamics in a certain area will accept the intended cost of the product, if customers will have interest in this product and how and when are best to release and advertise the so it reaches the customers most likely to purchase it.

How much does a marketing specialist earn?

Marketing careers can become high paying specialties, as most companies employ full-time marketing specialists. Marketing managers earn between $98,500 and $127,870 per year. Other marketing specialists such as those in public relations marketing positions, earn annual salaries around $55,500. The economy is expected to support an increase of 13% in upper level marketing jobs until 2018; public relations marketing jobs look to increase 24% in that time. Many new marketing jobs will involve internet marketing strategies and advancing e-commerce business.

How do I become a marketing specialist?

A minimum of a bachelor’s degree is often required for most marketing positions, as the program will teach the fundamentals that will become necessary in the field. To improve marketing job options, further education, such as those that are available through online masters or MBA programs should be considered. Internships and work-study programs may also be valuable to future employers who are seeking experience and knowledgeable employees.

Marketing Schools (Campus)

School Certificate Associates Bachelors Masters PhD
University of Phoenix-Online Campus
3157 E. Elwood Street
Phoenix, AZ, 85034
http://www.uopxonline.com
X X X
Arizona State University
1151 S Forest Ave
Tempe, AZ, 85287
http://www.asu.edu/
X
Miami Dade College
300 NE 2nd Ave.
Miami, FL, 33132
http://www.mdc.edu/main/
X
Ohio State University-Main Campus
190 N. Oval Mall
Columbus, OH, 43210
http://www.osu.edu
X
Houston Community College
3100 Main Street
Houston, TX, 77266
http://www.hccs.edu
X X
Dudley Beauty College
2031 Rhode Island Ave NE
Washington, DC, 20018
http://www.strayer.edu
X
University of Central Florida
4000 Central Florida Blvd
Orlando, FL, 32816
http://www.ucf.edu/
X
University of Minnesota-Twin Cities
100 Church Street SE
Minneapolis, MN, 55455
http://www1.umn.edu/twincities/index.php
X
The University of Texas at Austin
2608 Whitis Ave
Austin, TX, 78712
http://www.utexas.edu
X X X
University of Florida
355 Tigert Hall
Gainesville, FL, 32611
http://www.ufl.edu/
X
Texas A & M University
112 M T Harrington Ctr
College Station, TX, 77843
http://www.tamu.edu
X X X
Michigan State University
100 Library
East Lansing, MI, 48824
http://www.msu.edu
X X
Ashford University
400 N Bluff Blvd
Clinton, IA, 52733
http://www.ashford.edu
X
University of Washington-Seattle Campus
1400 NE Campus Parkway
Seattle, WA, 98195
http://www.washington.edu
X
Pennsylvania State University-Main Campus
201 Old Main
State College, PA, 16802
http://www.psu.edu/
X
University of Illinois at Urbana-Champaign
601 E John Street
Champaign, IL, 61820
http://www.illinois.edu/
X
University of Wisconsin-Madison
500 Lincoln Dr
Madison, WI, 53706
http://www.wisc.edu
X X
Walden University
155 Fifth Ave S Suite 100
Minneapolis, MN, 55401
http://www.waldenu.edu
X X
Austin Community College District
5930 Middle Fiskville Rd
Austin, TX, 78752
http://www.austincc.edu
X X
University of South Florida-Main Campus
4202 East Fowler Ave
Tampa, FL, 33620
http://www.usf.edu
X X
Florida State University
211 Westcott Bldg
Tallahassee, FL, 32306
http://www.fsu.edu
X
Florida International University
11200 S. W. 8 Street
Miami, FL, 33199
http://www.fiu.edu
X
University of Arizona
1401 E University
Tucson, AZ, 85721
http://www.arizona.edu
X
Rutgers University-New Brunswick
83 Somerset St
New Brunswick, NJ, 8901
http://www.rutgers.edu/
X
Broward College
225 E las Olas Blvd
Fort Lauderdale, FL, 33301
http://www.broward.edu
X
University of Maryland-University College
3501 University Blvd East
Adelphi, MD, 20783
http://www.umuc.edu
X X
University of Maryland-College Park
1101 Main Administration BL
College Park, MD, 20742
http://www.umd.edu
X
University of Houston
212 E. Cullen Building
Houston, TX, 77204
http://www.uh.edu
X X X
Temple University
1801 North Broad Street
Philadelphia, PA, 19122
http://WWW.TEMPLE.EDU
X X
California State University-Northridge
18111 Nordhoff St
Los Angeles, CA, 91330
http://www.csun.edu
X
University of North Texas
Chestnut Ave.
Denton, TX, 76203
http://www.unt.edu
X X
Salt Lake Community College
4600 S Redwood Rd
Salt Lake City, UT, 84123
http://www.slcc.edu
X X
University of Georgia
125 Cedar St.
Athens, GA, 30602
http://www.uga.edu
X X
Excelsior College
7 Columbia Cir
Albany, NY, 12203
http://www.excelsior.edu
X
Grand Canyon University
3300 W Camelback Rd
Phoenix, AZ, 85017
http://www.gcu.edu
X X
Brigham Young University
Main Campus
Provo, UT, 84602
http://www.byu.edu
X
Virginia Commonwealth University
910 W Franklin St
Richmond, VA, 23284
http://www.vcu.edu/
X X
George Mason University
4400 University Dr
Fairfax, VA, 22030
http://www.gmu.edu
X
Capella University
225 South 6th Street 9th Floor
Minneapolis, MN, 55402
http://www.capella.edu
X X
Wayne State University
656 West Kirby Street
Detroit, MI, 48202
http://www.wayne.edu
X
American Public University System
111 W Congress St
Charles Town, WV, 25414
http://www.apus.edu
X
University of Cincinnati-Main Campus
2624 Clifton Avenue
Cincinnati, OH, 45221
http://www.uc.edu
X X
Colorado Technical University Online
4435 N Chestnut Suite E
Colorado Springs, CO, 80907
http://www.ctuonline.edu
X X
Virginia Polytechnic Institute and State University
2265 Kraft Dr
Blacksburg, VA, 24061
http://WWW.VT.EDU
X
Texas State University-San Marcos
601 University Dr
San Marcos, TX, 78666
http://www.txstate.edu
X
Georgia State University
33 gilmer st
Atlanta, GA, 30303
http://www.gsu.edu
X X X
University of Wisconsin-Milwaukee
2200 E Kenwood Blvd
Milwaukee, WI, 53201
http://www.uwm.edu
X
Portland Community College
12000 SW 49th Avenue
Portland, OR, 97219
http://www.pcc.edu
X X
Texas Tech University
Broadway and University Avenue
Lubbock, TX, 79409
http://www.ttu.edu
X
The University of Tennessee
527 Andy Holt Tower
Knoxville, TN, 37996
http://www.tennessee.edu
X
Cuyahoga Community College District
700 Carnegie Ave
Cleveland, OH, 44115
http://www.tri-c.edu
X
Troy University
University Avenue
Troy, AL, 36082
http://www.troy.edu
X
University of Utah
201 Presidents Circle
Salt Lake City, UT, 84112
http://www.utah.edu
X X X
University of Kansas
Jayhawk Dr
Lawrence, KS, 66045
http://www.ku.edu
X
Nova Southeastern University
3301 College Ave
Fort Lauderdale, FL, 33314
http://www.nova.edu
X
University of Nevada-Las Vegas
4505 S Maryland Pky
Las Vegas, NV, 89154
http://www.unlv.edu
X
University of Iowa
101 Jessup Hall
Iowa City, IA, 52242
http://www.uiowa.edu
X X X
The University of Texas at San Antonio
One UTSA Circle
San Antonio, TX, 78249
http://www.utsa.edu/
X X
West Virginia University
Stewart Hall University Avenue
Morgantown, WV, 26506
http://www.wvu.edu/
X
Florida State College at Jacksonville
501 W State St
Jacksonville, FL, 32202
http://www.fscj.edu
X
The University of Alabama
739 University Blvd
Tuscaloosa, AL, 35487
http://www.ua.edu/
X X X
Louisiana State University and Agricultural & Mechanical College
Tower Dr
Baton Rouge, LA, 70803
http://www.lsu.edu
X X
Columbus State Community College
550 E Spring St
Columbus, OH, 43215
http://www.cscc.edu
X
University of South Carolina-Columbia
514 Main St
Columbia, SC, 29208
http://www.sc.edu/
X
University of Pittsburgh-Pittsburgh Campus
4200 Fifth Avenue
Pittsburgh, PA, 15260
http://www.pitt.edu
X
The University of Texas at Arlington
701 S. Nedderman Dr.
Arlington, TX, 76013
http://WWW.UTA.EDU
X X X
Iowa State University
137 Lynn Ave
Ames, IA, 50011
http://www.iastate.edu
X
Portland State University
724 SW Harrison
Portland, OR, 97201
http://www.pdx.edu
X
East Carolina University
East 5th Street
Greenville, NC, 27858
http://www.ecu.edu
X
Florida Atlantic University
777 Glades Rd
Boca Raton, FL, 33431
http://www.fau.edu/
X
Northeastern University
360 Huntington Ave
Boston, MA, 2115
http://www.northeastern.edu
X X
Central Michigan University
1200 S Franklin St # 121
Mount Pleasant, MI, 48859
http://www.cmich.edu
X
University of Massachusetts Amherst
1 Campus Center Way
Amherst Center, MA, 1003
http://www.umass.edu
X
University of Illinois at Chicago
601 S Morgan
Chicago, IL, 60607
http://www.uic.edu/index.html/
X
University of Kentucky
175 Funkhouser Dr
Lexington, KY, 40506
http://www.uky.edu
X
Washington State University
French Administration Building
Pullman, WA, 99164
http://www.wsu.edu/
X
Mesa Community College
1833 W Southern Ave
Mesa, AZ, 85202
http://www.mc.maricopa.edu
X X
University of Akron Main Campus
302 Buchtel Common
Akron, OH, 44325
http://www.uakron.edu
X X X
University of Oklahoma Norman Campus
660 Parrington Oval
Norman, OK, 73019
http://www.ou.edu
X
Middle Tennessee State University
1301 East Main Street
Murfreesboro, TN, 37132
http://www.mtsu.edu
X
Kent State University Kent Campus
Campus Center Dr
Kent, OH, 44242
http://www.kent.edu
X X
DePaul University
55 E Jackson
Chicago, IL, 60604
http://www.depaul.edu
X X
Gallaudet University
800 Florida Ave NE
Washington, DC, 20002
http://www.gwu.edu
X
University of Connecticut
115 N Eagleville RD
Storrs, CT, 6269
http://www.uconn.edu
X X
University of North Carolina at Charlotte
9201 University City Blvd
Charlotte, NC, 28223
http://www.uncc.edu
X
Auburn University Main Campus
Auburn Alabama
Auburn, AL, 36849
http://www.auburn.edu
X
University of Pennsylvania
1 College Hall 34th and Spruce Sts
Philadelphia, PA, 19104
http://www.upenn.edu
X X X X
Western Michigan University
1903 West Michigan Avenue
Kalamazoo, MI, 49008
http://www.wmich.edu
X
Northern Illinois University
1425 W. Lincoln Hwy.
DeKalb, IL, 60115
http://www.niu.edu
X
Grand Valley State University
1 Campus Dr
Allendale, MI, 49401
http://www.gvsu.edu
X
Macomb Community College
14500 E Twelve Mile Rd
Warren, MI, 48088
http://www.macomb.edu
X X
Central Texas College
6200 West Central Texas Expressway
Killeen, TX, 76540
http://www.ctcd.edu
X X
University of Nebraska-Lincoln
14th and R St
Lincoln, NE, 68588
http://www.unl.edu/
X X X
Old Dominion University
5115 Hampton Blvd
Norfolk, VA, 23529
http://www.odu.edu
X
University of Colorado Denver
1250 14th Street
Denver, CO, 80217
http://www.ucdenver.edu/
X
Northern Arizona University
Knoles Drive Babbitt Administrative Center
Flagstaff, AZ, 86011
http://home.nau.edu/
X
Kansas State University
Anderson Hall
Manhattan, KS, 66506
http://www.k-state.edu
X
University of Toledo
2801 W Bancroft
Toledo, OH, 43606
http://www.utoledo.edu/
X X
Oklahoma State University-Main Campus
107 Whitehurst
Stillwater, OK, 74078
http://www.okstate.edu/
X X
Weber State University
3848 Harrison Blvd
Ogden, UT, 84408
http://www.weber.edu
X

Schools by State

Best Cities for Marketing Schools